Insights

Know-how that helps you sell

Practical articles for optical stores and distributors in the Kingdom: distribution, regulation, sales and inventory.

In colored contact lenses, a beautiful, licensed product is not enough. It has to be on your shelf at the moment the…

In Saudi Arabia, colored contact lenses are not an ordinary beauty product. They are medical devices regulated by the Saudi Food &…

Colored lenses are one of the most profitable categories in an optical store, and one of the most frequently repurchased: a customer…

Colored lens stock is a hard equation: dozens of shades, more than one wear duration, different powers and expiry dates. Stock too…

When you choose a colored lens supplier for your store or network, you are choosing a partner that will shape your sales…

For an optical store or a distributor, the brand you choose for colored contact lenses becomes part of your reputation. Customers rarely…

Stocking every color a brand offers ties up cash and shelf space. Stocking too few means sending customers away. The goal is…

Colored contact lenses are a fashion product in the eyes of many customers, but legally and medically they are medical devices. Retailers…

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